Francisco Ceron Press Release

(MIAMI, FL) February 25, 2015.   Triforce Luggage, an innovative new player in the travel goods industry, will be launching four distinct contemporary, and colorful luggage sets with the vibrant designs of world-renowned neo-pop artist, Francisco Ceron, in a deal brokered by Ceron’s licensing agency, P&L Branding.


The four luggage sets, inspired by Ceron’s unique City Icons: New York, South Beach, Spring, and Music & Flowers, will each include three upright rolling spinner bags and a matching beauty case.  The Ceron Collection will be cutting edge and fashionable, while maintaining the highest level of quality and functionality.  It will include a total of 16 SKU’s, with plans to expand into soft-side luggage by the Fall of 2015.


“We are thrilled to collaborate with such an inspirational artist like Francisco Ceron”, said Peter Doval, CEO of Triforce.  “We believe Ceron’s art can only enhance our high quality products that are recognized by their reliability, durability, and modern design”.


The Ceron Collection will be launched on March 10-12 at the International Travel Goods Show in Las Vegas, NV.


About TriForce Luggage


Headquartered in Miami, Florida, Triforce Luggage is the culmination of years of planning and preparation to bring to fruition a company that provides the travel industry with affordable travel goods, using the most advanced materials that epitomize functionality, fashion, and above all quality.  With over 25 years of experience as a Federated buyer and sales executive, the CEO of Triforce, Peter Doval,  decided that the time had come to start a travel goods company that is absolutely committed to providing the best service experience when putting together highly successful luggage programs for the buyers.  Peter has recruited a superb team of highly experienced sales executives with a wealth of knowledge in the luggage and travel goods industry.  With a state-of-the art warehouse facility also located in Miami, Florida, Triforce Luggage is ready to make an impact in both the domestic and international markets. 



About Francisco Ceron

Francisco Ceron is a Colombian visual artist who is committed to sharing his world vision through his vibrant works of art. Ceron's artwork combines Pop-Art elements and Cubism, with classic and modern techniques. With a unique sense of design and a versatile style, Ceron uses bold and extravagant colors to convey images of joy and the celebration of life. His work is exhibited in various fine art galleries and museums worldwide. He has also participated in many important events including Art-Fair Shangai, China, Arte Américas, Miami, Florida, Art Basel, Miami, Florida, World Tour of Art, London, Dubai, Mexico, Madrid, Berlin, International Biennale Exhibition, Dallas, Texas, among others. You can view more of Francisco Ceron’s art at


About P&L Branding

P&L Branding is a marketing consulting company specializing in brand development, product design and art licensing. It is a boutique agency that focuses on high quality creative work and very personalized client service. P&L Branding offers custom solutions to help both companies and individuals create strong and consistent brand identities. They also provide guidance in brand positioning and brand extension strategies.The team brings over thirty years of collective experience to conceiving, launching, and managing successful branding campaigns, promotions, and licensing programs.



Media Contacts:

For Francisco Ceron:

Sandra Louchard

P&L Branding, Inc.



For Triforce Luggage:

Peter Doval – CEO

786-577-5686  EXT. 301